Cheetos presented an immersive and gastronomic experience for the first time at CCXP Mexico.Through a booth full of games, dynamics, and snacks inspired by Cheetos DNA, we created a completely immersive, fun and memorable experience - a 360° activation that included all the senses! Increase Cheetos' preference and affinity with the audience, communicating Cheetos' variety of flavors, attributes and new image, in an immersive and fun experience. We created a playful stand in the shape of a giant Comic Book inspired by the brand's DNA full of games, dynamics and Cheetos-inspired snacks, and invited the audience to live a completely immersive, fun and memorable experience. A 360° activation that awakened all the senses.CHEETOS comes to the geek world of CCXP and hacks it in a naughty way.
