STAKU is a packaging system created for a craft brewery in Veracruz, Mexico. The project was designed as a cohesive family of labels, where each beer has its own name, color palette, and visual personality while remaining part of a recognizable system. Inspired by the Totonac word *Staku* (“star”), the identity is built around constellations as symbols of connection, community, and shared experiences. This concept links labels, neck labels, bottle caps, coasters, and brand applications. Custom lettering, regional references, and bird iconography inspired by Veracruz give each label a distinct character, creating a visual system that communicates origin, flavor, and cultural identity.
