This project sparks the flame of doing hand-crafted things again and reminds us of what makes us humans.
Created for LUSH's "From Nature, with Love" campaign, the goal was to engage audiences in embracing sustainable lifestyles and conscious consumption.
The solution portrays Mother Nature with flowers inspired by LUSH products blooming from her face, conveying that self-care and Earth-care are inherently connected. Everything is hand-painted, creating textures that anchor the "With Love" concept, as the technique demands thought and care.
The color palette contrasts earthy tones representing soil with pops of primary and secondary colors that reflect nature's vibrant flora.
