The design was built around a reinterpretation of tennis elements. A bright yellow was added to the Pepsi Light palette to directly reference tennis balls, combined with the traditional blue and silver tones. Pepsi’s “pulse” was transformed into rectangular shapes and lines that mimic court markings, visible on both the can and the glass. Clean, geometric compositions were used to evoke order and precision. For on-site activations, a calligraphic typeface communicating tradition and luxury was introduced, blended with Pepsi’s bold typography to achieve a balance between sophistication and modernity. The entire visual system was designed to convey relaxed, eVortless luxury aligned with the spirit of Pepsi Light and the atmosphere of the event.
