For the 2026 World Cup, Lay’s Argentina developed a limited-edition series of three packs celebrating the national team’s victories in 1978, 1986, and 2022.Each design integrates Argentina’s iconic visual codes—light blue and white stripes, stars, and historic years—with Lay’s brand language, creating a collectible system that captures the country’s passion for football. Through variations in flavor, composition, and graphic elements, each pack represents a different championship moment, connecting emotionally with consumers during a key global football event. The solution was to create a layered graphic system that organizes all elements clearly while maintaining visual impact. Argentina’s iconic stripes serve as the structural base, while each World Cup year is integrated as a bold typo
