Cheetos Calavera was a special Halloween edition created for the Colombian market, introducing a brand-new skull-shaped snack and a visual identity designed entirely around the season. Featuring Chester Cheetah as a vampire and a bold, spooky-maximalist aesthetic, the pack transformed the product into a narrative experience where brand, product, and pop culture come together to attract a generation that embraces Halloween as a moment of creativity, humor, and playful transgression. The pack was built around a spooky-maximalist aesthetic, combining bold orange with deep blacks and a purple “New” badge for contrast and energy. Chester appears as a vampire holding the skull-shaped snack, surrounded by vector illustrations of a full moon, bats, and twisted trees that create a mysterious night-
