Pepsi celebrates Día de Muertos with a limited-edition collection that fuses design, history, and culture. Each can pays tribute to an iconic Pepsi logo, paired with its corresponding decade and surrounded by artistic details inspired by traditional Mexican folklore. The result is a series that honors Pepsi’s visual heritage and connects with one of Latin America’s most meaningful celebrations. Born from collaboration between the Mexico and U.S. design teams, this project shows how creativity transcends borders to turn memory into contemporary art. Each can features a historical Pepsi logo framed by a specially designed “Pepsi Pulse,” inspired by the motifs of Mexican folk art. Flat color palettes were derived from the tones characteristic of each decade.
