Illustrated advertising posters for the Master’s Degree in Graphic Design and Typography at UPV are based on a central idea: to show that contemporary design is not a break from the analog, but its evolution. Each piece communicates—both visually and conceptually—the coexistence of traditional craftsmanship and today’s digital tools.
The creative concept is built on contrast and fusion. On one hand, elements associated with manual work appear: ink strokes, textures, hand-drawn illustrations, and collage. On the other hand, these same elements are transformed or brought into dialogue with digital resources: typography, textures, vectors, modular grids, translucent layers, and design software environments. The transition is not a clash; it is a natural process of continuity and learning.
