This project centers on HIDDO, a children’s bathing line including shampoo, shower gel, and bath foam. Designed for parents who purchase and kids who use it, HIDDO makes bath time joyful for both. The brand balances parents’ desire for simplicity with kids’ love for bright colors and surprises. We developed full brand identity, naming, logo, color palette, typography, and packaging that integrates into bathrooms while offering a magical experience. Packaging is neutral when dry but reveals colorful patterns when wet, delighting children. The name HIDDO, from “kiddo” and “hide,” reflects this hidden playful layer. The logo uses a soft, bubbly typeface, supported by clean sans-serif fonts and bright accent colors, creating a cohesive identity for parents and kids alike.
