A refined, minimalist brand identity and packaging system was created for MAGS Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom-inspired logo represents magnesium’s elemental power. The packaging features a dual-layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients.
