Pa´l Norte is a music and arts festival that has taken place annually since 2012 in Monterrey Nuevo Leon. It is one of the most popular festivals in America and is in the top 3 of festivals with the highest income in Mexico. As the editions go by, it has been mixing national and internacional talent, achieving one of the most consistent line up to attract a large number of fans not only from Mexico but from all over the world, becoming the best alternative, mixing musical genres and diverse artistic proposals to position itself as an avant-garde Festival. The challenge was to celebrate the 2025 edition of the Pa’l Norte Festival, while reinforcing Pepsi’s reognizable brand presence within the Festivals and its direct connection to music.
