Design of an identity and label that commemorates the sponsorship that Gatorade is giving to the marathon and the athletes who train to reach the goal of finish the marathon. For our team, this year Gatorade carries out this sponsorship in a very special way, as the brand continues to hydrate athletes with the electrolytes they lose when sweating, giving participants a very special product with a limited time and collectible label, which not only is a bottle, but becomes a trophy. The biggest challenge we found when we began to design this project was to find the brand graphics that could be applied in any race (or marathon) in any place (or country) without losing the essence of Gatorade, in addition to standing out from the rest of the sponsors that a marathon can have.
