Gatorade Maracuya
por Elena Lopez MÉXICO
para Marketing Team en Chile - 28/06/2024
New label Passionfruit flavor Summer Limited edition.
The label follows an unconventional layout in the brand, avoiding to intervene only as panels the diameter of the packaging, creating a set of moments represented by athletes who interact with each element of the design, this articulated with a very broad color palette and away from the usual product, this to further express the unconventional of the occasion, revolving around the colors associated with passionfruit flavor, yellow and purple, a colorful design is achieved where even the diverse representation and origin of the athletes is evident. A representation of dynamism and energy in every movement, an attractive and different result that stands out from the rest of the portfolio.
