Ruffles OutBack
por Elena Lopez MÉXICO
para Marketing Team en Brasil - 28/06/2024
Ruffles, always innovating, will bring another cobrand in 2024. The idea fits very well with the brand's positioning in relation to differentiated and always very intense flavors. Bringing the crunchiness of Ruffles’ “Big Wave” with the flavor of Outback’s Barbecue Ribs (Ribs on the barbie). We created a disruptive composition, creating art that refers to the Outback in Australia, without losing the essence and architectural base of Ruffles, we explored warmer colors and brown to create a link with the Outback restaurant. With a great challenge to bring appetite appeal, the full flavor of barbecue ribs was evident for consumers who know the product and for Ruffles consumers to discover the new flavor. The packaging faithfully represents the harmony of the identities of both brands.
