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Sustainable urban mobility plan

by Detalier estudio creativo SPAIN - 27/07/2017
In order to make the city more accessible, securer, healthier, develop an efficient transport and improve the intermodality, Zaragoza's Town Hall creates the sustainable urban mobility plan. The central image of the campaign is a big Z, the symbol of the city, created from six lines which represent the main actors of mobility finally getting together in a common point: the citizen.
IGDEA
IGDEA Award 2016: IGDEA Award for best campaign of social interest
Gallery: Advertising