Sustainable urban mobility plan
by Detalier estudio creativo SPAIN - 27/07/2017
In order to make the city more accessible, securer, healthier, develop an efficient transport and improve the intermodality, Zaragoza's Town Hall creates the sustainable urban mobility plan. The central image of the campaign is a big Z, the symbol of the city, created from six lines which represent the main actors of mobility finally getting together in a common point: the citizen.