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Iruela

by Vibranding SPAIN - 19/09/2016
El packaging mantiene la dualidad popular-premium de la marca gracias a patterns visuales de reminiscencia popular. Motivos de la tradición folclórica española con un enfoque contemporáneo. La paleta de colores rehuye de la estética folclórica en favor de tonos desaturados. Los patterns están sobre transparencias porque pensamos que un producto tan bueno como las aceitunas Iruela debía verse.
Gallery: Packaging