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507 RED LAGER

by Brand Union SPAIN - 03/10/2014
SABMiller quería lanzar una cerveza premium para la nueva generación de panameños. Panamá es un país en expansión y sus jóvenes están orgullosos de vivirlo. Se precisaba una cerveza capaz de proyectar ese orgullo, iconizándolo. El relieve del Istmo de Panamá y una etiqueta que recuerda a los códigos del Canal, hacen de un envase, el nuevo icono del orgullo panameño.
Gallery: Packaging