The visual identity of the Pablo Gargallo Museum translates the sculptural principles of volume, void, light, space, and form into a contemporary graphic language. Built around black and white, negative space, geometric forms, and typography as a material, the system creates balanced and flexible compositions that conceptually reinterpret Gargallo’s work rather than illustrate it. Geometric forms act as structural pedestals supporting content, while the logo functions as both sculpture and architectural element, ensuring a coherent, distinctive, and timeless visual identity.
