The new vision of traditional Portuguese sardines. The packaging design is based on 5 elements associated with Portuguese culture: Lisbon tram, Azulejo tiles, Football fans, Fado and The Saint Vincent Panels.
For this project we've created the custom font that resembles a felt-tip pen. All the corners of the letters are gently smoothed out, creating an overall impression of a friendly and cartoonish design. This is exactly what Portugal itself is — a hospitable and joyful country.
