You Are Not An Astronaut
by PARADY GABON
for Yanaa in France / Europe - 26/08/2025
Yanaa is redefining sports nutrition with 100% natural savoury purées, crafted for athletes who want to fuel up the right way. No ultra-processed bars or artificial boosters, just real food made from organic and local ingredients. To embody this vision, we created a bold visual identity inspired by the name itself: Yanaa, short for You Are Not An Astronaut. The astronaut becomes a central figure, symbolizing exploration and endurance, while clean design codes convey quality and naturalness. Mixed-media illustrations add playfulness and freshness, bridging fun with serious performance. The logotype’s custom Y features a dot symbolizing planet Earth — a subtle nod to Yanaa’s responsible values and to its cosmic, offbeat storytelling.
