Habaneras Redesign
by PEPSICO INTERNACIONAL MEXICO S DE RL DE CV MEXICO
for Marketing Team in Mexico - 26/06/2025
The challenge was to redesign the packaging image and visual identity of Habaneras through
its packaging and reconnected touch points and making clear its consumption and the paring experience for the brand.
Habaneras is the great solution for any taste. With the concept of "Go with everything", these are the ideal companion for any occasion and any taste you crave, whether it's something salty, sweet, or anything else you can think of. Imagine having a cookie that you can pair with cheeses, cold cuts, jams, or even chocolate, without feeling guilty! Plus, they have that gourmet touch that makes them stand out a bit more.What makes them special? Their crispy texture and light flavor make them perfect for accompanying anything from a picnic to an elegant dinner.
