Pepsi EDC
by PEPSICO INTERNACIONAL MEXICO S DE RL DE CV MEXICO
for Marketing Team in Mexico - 26/06/2025
EDC (Electric Daisy Carnival) is the most important electronic festival in Latin America. A proposal that mixes sound, pyrotechnics and artists, this festival is a great party to stimulate out senses. To align with the festival's vibrant culture, the goal was to adapt the festival’s official artwork while seamlessly integrating Pepsi’s signature color palette. This adaptation needed to honor the essence of EDC while reinforcing Pepsi’s brand presence in an innovative and exciting way. For this edition, we embraced the monumental significance of EDC Mexico's celebration by adapting their intricate and colorful visual identity to the iconic Pepsi Black can.
