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Kawaita

by Alejandra Vilchez Masco PERU
for Instituto de Educación Superior CERTUS in Arequipa, Perú - 25/06/2025
Kawaita es una marca de caramelos de chocolate con maní que transforma lo cotidiano en una experiencia mágica, divertida y adorable. Dirigida a niños, adolescentes y adultos dulceros, su universo visual está protagonizado por un conejo de la luna: un personaje feliz y encantador que cree que cada caramelo es un amuleto de buena suerte y sabor. El diseño gráfico combina la estética kawaii con un toque retro, utilizando una paleta de colores suaves y vibrantes, texturas perladas y detalles que despiertan nostalgia y ternura.
VEREDICTAS CUM LAUDE
SELECTION CUM LAUDE 2025: VEREDICTAS CUM LAUDE al mejor diseño de packaging de alimentos
Gallery: Packaging