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Pepsi Truck

by PEPSICO INTERNACIONAL MEXICO S DE RL DE CV MEXICO
for Marketing Team in Peru - 21/01/2025
Make way for Pepsi Truck Peru, our activation that brings people together by blending classic dishes and street cuisine for innovative flavor fusions. Our team in Latin America created a fresh visual identity system with playful illustrations to celebrate local food culture and celebrate rich diversity. Meet us at the corner of tradition and innovation!
PELIKANOR AWARD
PELIKANOR Selection 2024: PELIKANOR Award for the best illustration applied or associated with the identity of a brand.
PREMIO LATAMPACK
Selección Latampack 2025: Premio LATAMPACK a la mejor EXPERIENCIA que brinda un envase: Facilidad en su utilización, placer del “Unboxing”, uso posterior al de empaque, etc.
Gallery: Branding, Packaging