Pepsi Gira Refrescante
by PEPSICO INTERNACIONAL MEXICO S DE RL DE CV MEXICO
for Marketing Team in Ciudad de México - 21/01/2025
Gira Refrescante 2024 will be part of the Pepsi activation campaign in Guatemala, Honduras, and El Salvador.
The great challenge to achieve the success of Gira Refrescante 2024 was to unite the different touchpoints that culture, music, and the Latin vibe represent for the new generations and merge it with one of Pepsi’s most important brand redesigns.
In the search to achieve new forms, concepts, and perspectives a reunion was made of what Pepsi had worked on for previous editions of Tour. We presented a graphic proposal full of inspiration taking as support the impact of urban culture and the evolution of pop culture in Latin Culture, downloading a graphic proposal that surprised, excited, and connected with new generations through stylization in the concepts.
