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CERDECERÍA - Packaging

by Simón Londoño Sierra COLOMBIA
for Cerdecería SA, Porcival SA in Cali, Valle Del Cauca. Colombia - 01/07/2024
La Clásica es un restaurante en Cali, Colombia, que busca revivir la gastronomía callejera local en un entorno moderno. Su marca combina elementos de la cultura popular colombiana, con un jaguar como su emblema y un lenguaje visual y verbal inspirado en los autobuses intermunicipales. El desafío era fusionar la comida callejera tradicional, la cultura juvenil y la cultura popular colombiana, logrado a través de colores vibrantes, gráficos distintivos y letras decorativas. En un contexto de culturas emergentes, su objetivo es rescatar la tradición utilizando un lenguaje contemporáneo y urbano.

Hemos desarrollado un sistema de embalaje primario, secundario y etiquetado para más de 30 productos listos para cocinar, listos para comer, para llevar y venta minorista.
Gallery: Branding



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