Mirinda Day of the Dead
by Elena Lopez MEXICO
for Marketing Team in Ciudad de México - 28/06/2024
The Day of the Dead, is a traditional Mexican holiday celebrated on November 1st and 2nd.
It is time to honor and remember loved ones who have passed away. This celebration has deep roots in Mexican culture and combines elements of pre-hispanic beliefs with catholic influences. Striking a balance between traditional graphics and the modernity that Mirinda represents is achieved through a very synthetic and iconic style, rather than creating a saturated or overly complex design despite the fact that popular graphics dominate most product designs associated with this seasonality. a composition of ornamental elements in solid colors on a black background to give depth without losing the presence of the orange color and alternating it with bright colors on the side panel.
