Pepsi NFL Blue Zone
by Elena Lopez MEXICO
for Marketing Team in Ciudad de México - 28/06/2024
As the main sponsor of the NFL, Pepsi presented Zero Zugar as the new official Zero of the NFL2 for this 2023-2024 season. With this, the design of the limited edition of the can and the multipack that contains balls with designs of the most representative teams in the NFL could not be missing. . All in the hope of conquering Las Vegas, a demanding regular season ensures that only the strongest survive. To capture the occasion in all its grandeur, the brand identity uses a sculptural motif that you see throughout the city. Graphic elements of the new NFL identity we used, combining them with the Pepsi Blue Zone identity, fusing in terms of representative colors, graphics and iconography of the two identities, to generate a festive image with a lot of impact in all materials and beauties.
