Pepsi Lollapalooza
by Elena Lopez MEXICO
for Marketing Team in Chile - 28/06/2024
Wherever milestone music events are happening around the world, Pepsi is sure to have a presence. Over 100 artists will come together to perform for Lollapalooza Chile 2023, and Pepsi will be there to make a splash on site with a surprise Lollapalooza Limited Time Offer (LTO) packaging design, bringing to life the concept of “Dare for more .” For the development for this look and feel special edition packaging, the Design team brought to life and merged the visual ecosystem of Lollapalooza with the world of Pepsi Zero Sugar , from the logo to colors, shapes, and illustrations.Set against a black background, the bold colors and artful illustrations pop off pack and feature a fist rocking out while holding a Pepsi Zero Sugar, invites the consumer to enter a universe full of music and energy.
