Natuchips Redesign
by Elena Lopez MEXICO
for Marketing Team in LATAM - 28/06/2024
Natuchips was born to celebrate the essence of the countryside and its natural bounty.
The PepsiCo Innovation and Design Center, in collaboration with the marketing team, has unveiled a unique new visual identity. They've masterfully struck a balance between naturalness and modernity, infusing the brand with the dynamism it needed. Placing hands at the forefront of the packaging reinforces the sense of authenticity provided by the chip's photographs, while the redesigned logo ensures enhanced visibility at the point of sale, guaranteeing differentiation, that together with the elements that constitute Natuchips' identity position, the brand in a realm that is both natural and modern, marked by an unmistakable and ownable style.
