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WOW, unexpected architecture

by SUMMUMSTUDIO SPAIN
for WOW in Cersaie 2021, Bolonia, Italia - 15/02/2023
Como transformar un ente corporativo en pura Arquitectura, invitando al usuario a que descubra su interior, reencontrándose con la verdadera identidad de marca, su producto. Un espacio expositivo concebido a partir de la recreación tridimensional de su propio logotipo, articulado a través de tres puertas pivotantes de gran formato, que guiarán el recorrido del visitante introduciéndonos en el universo WOW.
Premio EMPORIA ESPAÑA
Emporia de Oro 2022: Al mejor stand ferial de diseño
Gallery: Ephemeral architecture



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