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Naming Trau[+]

by El Merkat Brand and Comunicació, S.L. SPAIN - 31/08/2017
Business:
Trau [+] is a medical group specialized in Orthopedic Surgery and Traumatology, which offers medical assistance in the area of diagnosis, treatment and prevention of musculoskeletal system disorders.

Briefing:
Transmit the specialty with naming and work in two languages (Traumas in Spanish and Traumes in Catalan) since the symbol [+] is said in two different ways.
IGDEA
IGDEA Award 2016: IGDEA Award for the best "naming" of a product or service
Gallery: Branding