Hon Viet Rice Wine
per Mehrdad Pourhassani FEDERACIÓ RUSSA a Vietnam - 16/07/2026
Hồn Việt is a premium distilled rice wine concept. It is a tribute to the enduring soul of Vietnam — a land shaped by rivers and mountains, nourished by rice fields, and carried forward through the strength, humility, and warmth of its people.
The design draws inspiration from Vietnam’s natural beauty, cultural heritage, and spirit—elements deeply woven into the product name itself. Every detail tells a story: the iconic conical leaf hat (Nón Lá) adorns the whole concept, while matte glass captures the misty essence of Vietnam’s rice fields. The bottle’s tall, upright silhouette stands as a testament to the strength and humility of the Vietnamese people. A craft label adds an authentic touch, celebrating the warmth and artistry of rural traditions. The rich yellow hue—a color symbolizing
