Focus is a visual manifesto of modern times, in which visual acuity becomes a luxury and tired eyes become a symbol of our times. The label deliberately blurs the boundaries: the milky finish, a dissipating gradient, just a fragment visible through the transparent window. It is a metaphor for sight that loses clarity in a world overloaded with screens. The label was made using UV flexographic technology on transparent PP CLEAR foil from UPM Raflatac. The key element of the project was the blur effect achieved thanks to a matte varnish with the addition of white, which simulates visual blur in a controlled way, creating soft tonal transitions. The contrast between black and two layers of white is broken by the metallic shine of silver cold-stamping foil.
