A limited edition that turns classic flavors into memories, honoring family through taste and the tradition of Día de Muertos.For Día de Muertos, Gamesa Clásicas became a tribute to the flavors that live in family memory. The project reimagined iconic cookies as emotional symbols—each one tied to moments shared with loved ones—transforming everyday snacks into a cultural ritual of remembrance, connection, and celebration.Día de Muertos is a deeply emotional tradition, and brands often struggle to participate without feeling superficial or decorative. The challenge was to create a campaign that respected the cultural weight of the moment while making Gamesa Clásicas feel like a natural part of the altar, the table, and the family story—without relying on overt symbolism or clichés.
