Summer Limited Edition design for a cross-cultural label for Mountain Dew in Honduras.
Exclusive design that adapts elements of the brand, changing its focus from a young North American audience to a young Honduran audience. This adaptation required the creation of characters representing cold desserts that are typical of the region.
Although the brand and its design is primarily North American, it contains graphic elements that can be considered “common” or “neutral” for different countries, the challenge was to represent a summer in a more Latin and local environment, creating a personalized experience with the target audience.
