Adefeso
per Diego Arevalo MÈXIC
per a Cerveceria Genial a Huixquilucan, Estado de México - 27/01/2026
Adefesio marks the beginning of the Heaven and Hell universe by Cervecería Genial. A character conceived as a historical and symbolic creature: a Mexican Frankenstein assembled from the mustache of Porfirio Díaz, the wooden leg of Santa Anna, and the ermine of Agustín de Iturbide. Presented as a puppet, Adefesio represents manipulated power, distorted heritage, and the irony embedded in Mexican history.
The digital illustration blends dark aesthetics, 19th-century references, and a contemporary visual language, becoming the central graphic element of the beer can. The character extends across multiple applications, including t-shirts, coasters, promotional materials, and the brand’s website. Adefesio does not merely illustrate a beer—it inaugurates a visual narrative where history, satire,
