Kohi コヒ is a Japanese-inspired slow coffee brand offering cold brew with a modern, minimal identity. The goal was to build a calm yet bold brand that reflects refined rituals of coffee drinking while keeping a contemporary, urban edge.The brand identity balances Japanese simplicity with modern coffee culture — clean typography, minimal labels, and structured packaging reflect a sense of order and craft. The square bottles and bold wordmark give Kohi a distinctive shelf presence, while subtle Japanese characters nod to its inspiration.