BriefTanko is a premium pet nutrition company from Greece transforming its brand presence from product-focused to emotion-centered. This refresh captures Tanko’s core belief that pets are genuine family members deserving the same quality care as human loved ones. The premium Welly line for cats and dogs embodies this philosophy by offering nutrition that strengthens the unique bond between pets and their families.Target GroupPet parents who consider their companions as integral family members, not merely pets. They seek nutritional excellence that reflects their emotional investment and mirrors the thoughtfulness they apply to their own family’s meals.Creative ConceptThe Tanko identity centers on the profound truth in its tagline: “Pets Are Family.” This concept takes form in a dist
