Papaverosso wine
per Studio La Regina ITÀLIA
per a Primofiore a Italy - 10/09/2025
Primofiore is a family-run company active for three generations: the first pioneered professional flower production in Italy, the second focused on citrus fruits from Calabria and Sicily, the third develops high-quality derivative products for selected customers. Papaverosso wine opens a line dedicated to family traditions.
The label features a round, floral needle lace doily. The lace recalls craftsmanship, while the flowers honor the company’s origins, and the "papavero" (poppy) evokes organic fields as it is the spontaneous flower of Southern Italy.
Printed on elegant greaseproof paper, the illustration is dry-embossed and enhanced with Lumafin, adding iridescent brightness to the refined white-on-white design.
