Jo Cutri Studio developed the branding and packaging for Happy Hours, a bold gummy range powered by functional mushrooms and adaptogens to support daily energy, mood and sleep. The identity plays on the name with a dreamy, gradient-rich world that nods to altered states of mind. Each product ties to a time of day: Rise fuels focus in the morning, Bliss brings afternoon calm and creativity, and Snooze supports a restful night. Expressive colour palettes and soft surreal cues create a clear emotional distinction, while a modular packaging system allows for future flavours and formats. With its cheeky tone and striking shelf presence, Happy Hours redefines wellness as a fun, functional ritual that feels as good on your nightstand as it does in your routine.
