Pepsi Dia de Muertos
per PEPSICO INTERNACIONAL MEXICO S DE RL DE CV MÈXIC
per a Marketing Team a Ciudad de México - 21/01/2025
Variety enriches us, and on this Day of the Dead the best way to remember our loved ones is with a small tribute to those we hold dear.
We developed a series of illustrations featuring three catrinas, emblematic of the season, which add a distinctive touch to the brand. Each catrina integrates characteristic elements, such as cookies and hearts, subtly incorporated into their clothing, faces, and patterns. This approach not only celebrates cultural tradition but also emotionally connects with consumers by reflecting Gamesa's values. The catrinas thus become visual ambassadors of the diversity of flavors and shared moments. With this fusion of art and brand, we achieve unique and memorable communication.
