Kacang Redesign
per Elena Lopez MÈXIC a Ciudad de México - 28/06/2024
As an iconic snack in Latin America, Kacang promises peanuts lovers a delicious snack that will “burst your flavor.” Although the lively Sabritas snack is loved across countries and cultures, it was time for a visual evolution. We wanted to energize and rejuvenate the brand’s visual identity so the popular snack could stand out and better connect with young snackers, especially Gen Z. We aimed to broadcast a message of enjoying life and always being yourself, without filters. So, in April 2024, we embarked upon an ambitious logo and packaging redesign centered on a dynamic new concept: Flavor Vibes. Bold, electric linework represents radiating waves, symbolizing the diffusion of flavor inside each bag. Every Kacang flavor boasts a unique waveform, creating a vibrating visual narrative.
