Pepsi x Domino’s presents a collaboration developed for the end of the World Cup
season, as part of a four-year relationship between both brands. The project
consisted of designing a pizza box that integrated Pepsi’s presence within
Domino’s new visual system, while solving technical printing limitations and brand
hierarchy challenges. The final solution, internally named “Fizz & Ñam,” uses two
hands in an almost symmetrical composition —one holding a Pepsi bottle and the
other holding a slice of pizza— to represent the perfect balance between fizz,
flavor, and shared enjoyment.
