For the Venezuelan baseball season, Gatorade developed a special edition of bottles and commemorative labels as part of its official sponsorship of seven out of the eight teams in the Venezuelan Professional Baseball League. The project aimed to strengthen the emotional connection between the brand and sports fans by creating collectible pieces that integrate Gatorade’s identity with the colors and symbols of each team. Through a clean yet highly recognizable design, an everyday product was transformed into an emblem of team pride and baseball passion.
