7UP Destinos Guatemala celebrates four of the country’s most iconic destinations
through a series of illustrated, limited-edition cans. Tikal, El Paredón, Antigua, and
Lake Atitlán are translated into vibrant compositions that capture the essence of
each place while staying true to 7UP’s visual identity. By integrating people into
each scene, the design brings these locations to life, turning each can into a
collectible object that connects culture, place, and brand.
