ASRI FOODS is a young and aspiring Istanbul-based company focused on food products. The company is up against countless established giants and small-timers in its field and is poised to do things differently. One of the key things that they do is to redefine the traditional Turkish delight, propelling it into contemporary relevance while honoring its rich legacy. With an array of novel, unexpected flavors like Pineapple, Green Apple, Strawberry, and Tangerine, the aim was to refashion a treat often relegated to older generations into a vibrant, relevant choice for today’s consumer.