Doritos Feira Preta
por Elena Lopez MEXICO
para Marketing Team na Brasil - 28/06/2024
The Brand will launch its Global diversity and inclusion platform:
Doritos will amplify underrepresented and unexpected voices that normally go unheard, ensuring the bold voices that go unheard are given the opportunity to create positive change. The idea was to create a VIS for Feira Preta Festival with 3 artists who are also members of Preta Comics, an initiative by the Feira Preta Institute that promotes local black artists. The Illustrations are inspired in elements and aspects of Brazilian black history in 3 different perspectives. Black Brazilian early culture is a fundamental part of the cultural identity and is present in various artistic manifestations, such as music, samba, rap, carnival, plastic arts, fashion, sports and urban culture.
