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Pisco 3R

by Liquid Latam CHILE
for Pisco 3R in Chile - 30/09/2024
El proyecto de rebranding de Pisco Tres Erres se centró en rejuvenecer su empaque y modernizar la imagen de marca, buscando atraer a un público más joven sin perder a sus consumidores fieles. El rediseño del packaging combinó elementos de tradición y modernidad, con tipografías dinámicas, colores vibrantes y mensajes claros que destacaban la calidad del producto. Esta nueva estética disruptiva logró posicionar a Tres Erres como una opción innovadora dentro de la categoría de piscos, conectando de manera efectiva con las nuevas generaciones de consumidores.
PREMIO CHILE DISEÑO
Primer Lugar 2024: Diseño de Packaging | Masivo
Gallery: Graphic design, Packaging



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