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Merchandising 40 ANIV. PEGAMO

by DG2C estudio SPAIN
for Grupo PEGAMO - 31/03/2023
Para conmemorar el 40 aniversario del grupo PEGAMO, planteamos varias acciones promocionales.
Partiendo de un logotipo creado para la ocasión, el cual representa la trayectoria de las tres divisiones del grupo a través de estos 40 años, se realizaron varios elementos de merchandising: una equipación deportiva enfocada al ciclismo y al running, y un pack promocional que consistía en un tote bag el cual contenía un cuaderno de tapa dura, un bolígrafo y un pack de cervezas que invitaban a brindar con PEGAMO por sus 40 años de trayectoria.
PREMIO BRANDOR MEDAL
BRANDOR SELECTION 2023: BRANDOR MEDAL for the best promotional object (not product) of a brand (merchandising, claims...)
Gallery: Advertising



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